Mike Hoy
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SUNNI: Congrats on thirty years in the business! That's no small accomplishment, especially these days. From all the language on the Loomps site cautioning customers about books being seized, one might think that's a serious liability for your business. How often does that happen? Is any particular country noteworthy for its five-finger treatment of your orders? What book or books seem to be seized most often?
MIKE: Books are seized by government bodies far less often than, say, 20 years ago. Canada used to be particularly bad. Right now Australia is probably the worst. Just about any book on drugs is likely to rouse the ire of those who would protect us from thinking for ourselves. American prisoners often have their books confiscated, as well -- that is why we warn them about it. Various prisons have offered various rationales for not allowing books about sex, drugs, knife fighting, lock picking, etc.
SUNNI: Interesting ... I would've guessed former Soviet countries and South American ones to be worse than supposedly freer ones. That drugs are so scary to them isn't so surprising, unfortunately. Which has had a larger impact on the books you choose to publish, Mike -- the Hit Man lawsuit against Paladin Press, or the USA Patriot Act?
MIKE: The Hit Man lawsuit against Paladin Press has had a chilling effect amongst small press publishers, not just in what people will publish, but in what people are able to sell, since as a result, Paladin dropped about 50 titles from their line. The USA Patriot Act doesn't scare me much, insofar as being a publisher goes, but the draconian cloud of the entire Act scares the hell out of me as a citizen.
SUNNI: One might think that the current political climate would have a chilling effect on your business; but it's also possible that more people are becoming interested in some of your diverse topics -- and that they, and long-time customers alike, are buying your books in anticipation of a day when books like yours aren't allowed to be sold. What do your sales trends -- and what you're hearing from your customers -- indicate?
MIKE: I don't think the current political climate has had an effect on our sales one way or the other -- unlike, say, the Y2K scare, which greatly increased the sale of survival and independent living books. For the past 5 years or so, our sales have been dropping, but I think it is just the lousy economy in general that accounts for this. If you measure the American economy the way Wall Street does -- by toting up corporate profits -- they tell you the economy is booming, that we are in a recovery, etc. But if you measure the American economy according to the disposable income the average Joe has in his pocket after downsizing, taxes, etc., you will find a different story. We often have customers tell us that they really appreciate the job we are doing, and occasionally someone will tell us that our catalog isn't as good as when we had dozens of explosives manuals in it.
SUNNI: I can see that; I miss the explosives titles myself. It also strikes me that part of the picture might be the unevenness of the books you publish. I don't mean the variety -- that's great -- but the quality of the books themselves. For example, I know Claire Wolfe's books are going to be solid; but a self-employment book you recently published was a great disappointment to me -- it didn't have much that common sense wouldn't tell someone, or that a few hours of web research could provide. I've heard similar things from others, too ... I'm not intending to beat up on you, Mike, but trying to offer some food for thought. I'd imagine it's harder to get really good writers too, with the increase in self-publishing we've seen in the past few years. Is that consistent with your experience?
MIKE: Well, it's always been hard to find good writers, and not every book is as perfect as I would like it to be. I actually like the increase in self-publishing, because we can pick up the good stuff as retail items. But instead of self-publishing, what we are seeing a lot of times these days is vanity publishing, i.e., subsidized publishing. For the most part, these publishers are very unfriendly to booksellers, offering only miniscule discounts. I know of a few cases where I have seen a good book that I just simply cannot offer in the catalog because I can't make a profit on them. At least one such author has told us that he would have been better off with a small press publisher than with the vanity publisher he had bring his book out.
